Needs work. Start with SSL, reviews, and a contact page.

Security

SSL certificate (HTTPS)

Essential. Install a free SSL via Let's Encrypt or your host.

Legal

Required by GDPR/CCPA. Use a generator if needed.

Protects you and builds customer confidence.

Clear return/refund policy

Easy-to-find refund info reduces purchase anxiety.

Transparency

Contact page with multiple methods

Include email, phone, and a contact form.

Physical address displayed

Shows you're a real business.

Social media profiles linked

Link to active social profiles in your footer.

About page with team photos/bios

Put faces to the brand. Real photos work best.

Social Proof

Customer reviews/testimonials displayed

Show real reviews on key pages. NotiProof can help!

Trust badges (payment, security, guarantee)

Money-back guarantee and secure checkout badges boost trust.

Social proof notifications active

Real-time purchase/signup notifications build urgency and trust.

Third-party review platform (Google, Trustpilot)

Aggregate reviews from platforms customers already trust.

Video testimonials from customers

Video is the most persuasive form of social proof.

Performance

Fast page load speed (<3s)

Use Google PageSpeed Insights to test and optimize.

Mobile-responsive design

Test on multiple devices. 60%+ of traffic is mobile.

Design

Professional, consistent design

Invest in clean branding. Consistency = credibility.

Content

Active blog or resource center

Regular content shows expertise and ongoing activity.

FAQ section on key pages

Address common objections before they become barriers.

Website Trust Score Checker