How a Regional Landscaping Company Grew Leads With Social Proof & Reviews

The Challenge

A regional landscaping company has been in business for over a decade with an excellent reputation in their community, but their website tells a different story. With only a handful of Google reviews (despite hundreds of happy customers) and a generic website with no trust signals, they lose to competitors with stronger online presence. Their website generates very few lead form submissions per month from modest monthly traffic.

Prospective customers often mention they almost went with another company because the website didn't look as established. The reputation exists offline, but it's invisible online.

The Solution

The team implements a three-part NotiProof strategy focused on local business social proof:

• Review aggregation — pulls reviews from Google, Yelp, and Angi into a unified display using NotiProof's review aggregation system
• Testimonial collection — automated email requests to recent customers using NotiProof's testimonial collection tool, generating new video testimonials within weeks
• Real-time notifications — displays "David from a nearby suburb requested a quote" popups to create social proof momentum

The Results

Within ~90 days, expected outcomes — grounded in industry CRO benchmarks for local services — include:

• Higher lead form submission rate
• Higher phone inquiries from the website
• A meaningful increase in Google review count via automated requests
• Improved Google Local Pack visibility for category-relevant searches
• Lower website bounce rate

Key Takeaways

1. Review aggregation creates instant credibility — combining reviews from multiple platforms shows a richer track record than any single source.
2. Video testimonials close the trust gap — seeing real customers talk about their experience is more convincing than marketing copy.
3. More reviews improve local SEO — automated review requests increase Google review counts, which directly supports Local Pack rankings.
4. Social proof works for service businesses — even without e-commerce transactions, surfacing quote requests and review activity builds urgency and trust.